Creative Marketing Measures is a strategic healthcare consultancy with 3 areas of focus:

1. Market analysis, identification and evaluation of strategic options

• Making sense of the numbers to tell a story for a market and brand
• Identifying the key market levers that will drive competitive advantage
• Using a variety of quantitative and qualitative information to support decision making

2. Strategic marketing planning

• Following a rigourous, logical marketing planning process to develop robust marketing plans
• Reviewing and evaluating last year's marketing plan and key learnings
• Presenting a case for making bold marketing decisions across the customer/channel/portfolio mix.

3. Marketing control, metrics and effectiveness measures

• Developing clear quantified metrics in your marketing objectives, by critical success factor, by customer segment
• Producing a scorecard of effectiveness and success measures for a marketing plan to support regular reviews of spend, effectiveness, impact.
• Setting in place measures to evaluate the right promotional mix and spend levels for a brand to drive strategic advantage

Combining our financial training and numerical approach with rigourous customer and market insight we are able to solve business problems and create business plans that deliver strategic advantage for a brand or company.

Selected client list

• GlaxoSmithKline
• sanofi-aventis
• Stryker Biotech